The anatomy of new creative mind
David Armano, Creative Director at Digitas introduced the anatomy of new creative mind.
With consumer behavior evolving toward a more empowered status—the definition of creativity has shifted from one-dimensional skills to a four-dimensional type of creativity that blends logical thinking with creative problem solving. Individuals possessing this “New Creative Mindset” blend Analytical, Expressive, Curious and Sensual qualities into their thinking process. The result is a holistic approach to creativity that is effective across multiple touchpoints and experiences.
It is an interesting picture of different modes of thinking - their unique roles and how they blend, working together to create a well-rounded, insightful understanding.