Google surprised me with their launch of Google Pages today. Google Pages is an online website development tools that allows you to create and edit web pages and host them in Google. The service reminds me of Geocities’ Page Builder service back in the 90s - only this time, some AJAX techniques are included for a WYSIWYG – What You See Is What You Get – experience. It has basic editing tools that allow you to perform basic text editing (font size, colors, bold, italic, bullets, heading etc), add and upload images, choose layout and style predefined templates. It also allows you to upload up to 100MB files. It is neat, but nothing revolutionary.
Not everyone is impressed with this latest offering. Nic Cubrilovic, currently guest writer of Techcrunch, felt that Google Pages is unfocused and underdeveloped. He said
“[Google Pages] is not going to be a threat to the younger crowd who are all creating pages on MySpace, nor to the audience of millions of bloggers who already have their online presence, nor to the players in the CMS space who offer a whole lot more in functionality and power. I am not sure who this is targeted at as the small business owners and non technical folk sure aren’t looking at Google for a website solution and considering there is no domain mapping at the moment being a business and handing out a googlepages.com domain is just, well, embarrassing.” - in short, it is a miss
Ken Schafer from One Degree noted undesirable consequences from using Google Pages publishing feature:
“[With] one click of the publish button Google will make their e-mail addresses available to every stalker, sexual predator, phisher, and spammer out there”
In general, the excitement seems a bit low – much like other Google products that have been hyped or rumoured before the actual launch (say Google Base, Google Video, Google Talk, etc). Nevertheless, I think Google Pages is pretty strategic. It is an important component that allows Google to compete with Microsoft’s Office Live services (Minus a domain management service) in capturing the Small Business Market. Imagine free web hosting service – tied to Google Account for accountability – with Google Base for product catalogues, Google Mail +Talk for sales or product supports, AdSense for marketing, and Google Analytics for evaluating marketing strategy. Why would Google do that? If I put Google payment infrastructure (which is currently used in Google Video) into the picture, Google would be able to tap into a new source of revenues from these so-called long-tailed businesses. Less grander scenario, I hope to see Google Pages and Blogger merge their features – allow bloggers to easily build and customize their blogs


