This morning, Macromedia officially launched their latest software suites, Studio 8. Attending and officiating the launch were Jim Guerard (VP Product Management and Product Marketing), Mike Downey (Flash Product Manager), and Jen Taylor (Dreamweaver Product Manager). The event started at about 930 plus with Studio 8 video launch and Jim’s keynote, highlighting their focus theme of “Essential, Expressive, and Efficient”.
The excitement started to build up when Mike introduced the new Flash 8 (code named - eight ball). He demonstrated the new filter panel which allow Flash designers to create effects, such as drop shadow and blur, on run-time. This means less bitmap data required in designing Flash animation. The effects are dynamic and can be tweened, which making it easy to add “depth” into the design for example blurred photos when out-of-focus. Blend modes, an important feature for creating realistic images in Photoshop, are now available natively in Flash. Other improvements are script assist (historically known as beginner mode for ActionScript), text rendering (which use color instead of grayscale anti aliasing). Online video is going to be much more bigger thing in the future, with integrated video compression, improved user friendliness in creating Flash Video, and better image quality with the same file size. Finally, file upload and download are supported (unfortunately, Mike did not show any demo on this feature).
After a short break, Jen introduced new features on Dreamweaver 8, which are pretty neat: better CSS development support (border, tool tip, new CSS media panels and properties), better XML integration (with XPath) and better Code development (Code collapsing). I was hoping to see CSS template that GoLive has to simplify CSS layout development, which unfortunately, could not be found in this release. I guess, I still have to live with CSS tips and tricks to resolve browser incompatibility bugs.
Anyway, I was inspired. With macromedia refocusing Flash back into designer community, expect to see much more interesting stuffs: videos, realistic games, animations, and so on. Can’t wait to use them when they shipped mid September. For the time being, I think I’m going to enjoy the polo shirt that I had after answering one of the question there 
Update: FusionAuthority has a pretty good review on Studio 8.